Picture an agronomist with 40 spreadsheets from three seasons of field trials, each formatted by a different intern, and an investor asking "does your biological product actually increase yield, and by how much?". The honest answer requires a design (which plots got which treatment, in which block), a statistical model that respects that design, and an interval. Most startups answer with an average and a hopeful cha…
If you only do one thing this week: one published trial reproduced with an interval
Piepho, Büchse & Emrich (2003), "A hitchhiker's guide to mixed models for randomized experiments"
Piepho, Büchse & Emrich (2003), "A hitchhiker's guide to mixed models for randomized experiments", Journal of Agronomy and Crop Science 189:310-322 (skim sections 1-3)